Pulp Fiction Comics
For a college project we had to select a local business and upscale it using Graphic Design. I chose a local comic book shop called Pulp Fiction comics. I made various of digital and printable campaigns to display the new brand of Pulp Fiction.
Logo
To create the new logo for Pulp Fiction I used the vector tool in Illustrator. I wanted to use an exclamation point in the logo to bring the excitement and action comic books normally have. I based the new Pulp Fiction font off that exclamation point, so it all can look unified. The exclamation is purposefully blue to signify the location of the comic book store. The store is located in Culver City, and blue is the city’s signature color.
Business Systems
After making the logo, I designed business cards, letter heads, and envelopes. I had to see how the logo looked on each format, and determine a suitable placement. Continuing to make the business systems unified I used an abstract comic book grid for the letter head and the business card. There is no need to embellish everything. Therefore, less design means less distraction when mailing the envelope. It is straight to the point, and will get to the recipient without any confusion. The blue will be the Pulp Fiction iconic color, so I just implemented that color on the back of the envelope.
Print Advertisement #1
Considering different ways to advertise Pulp Fiction, magazine advertising seemed the most plausible. This ad concept was focused on the comic book discounts that were mentioned on the Pulp Fiction website. The business stated that they carry boxes filled with old and used comic books. They sell them starting at 25 cents unlike any comic book store. Their common phrase is “Deep Discounts”, so my idea was to have classic comic book hero’s looking into one of those boxes, and use a play on word with “Saving”.
Print Advertisement #2
I had multiple concepts when designing the magazine advertisement. Originally, the plan was to do only one ad, but when designing different concepts I wanted to explore this one as well. This concept was to be based off a comic book grid. The comic book store does signings every first Saturday of the Month, so I used Photoshop to place Spider-man coming out of the page to sign the comic book. Pulp Fiction means the type of page quality that is used for comic books. Adding texture to the grid was to give the idea of how Pulp Fiction comic books would feel.
Additional Components
Because of rebranding there are other components to consider. I needed to think of other items that can be rebranded with the new style of Pulp Fiction. The original boxes used for the deep discounts were worn out. The solution was to embellish the old boxes by placing the exclamation point all over. I also created stickers for the pricing of the comic books. They were shaped to look like a comic action speech bubble.
Instagram Carousel
Pulp Fiction does have an instagram account, so I also had to think about how to promote the business through social media. The carousel below shows various genres that customers can find to their interest. Shapes are placed throughout the carousel to represent a comic book. Different character’s from different genres are shown in those shapes to let viewers
known that Pulp Fiction has options to choose from. To keep the viewers engaged with the carousel I had the shapes and characters overflow onto the next slide. This technique creates curiosity for the viewer to continue swiping all the way to the last slide.
